Location: 20 Berkeley Square - London
Commissioned by: Jerome Drefuss
French accessories designer Jerome Dreyfuss' has his first London store, occupying 1,296 square feet on one of London's most sought after retail locations. Franklin Azzi took inspiration for the interior design from Dreyfuss’ love of modernism and Brutalism along with the architectural creations of Italian architect Carlo Scarpa. The result is an exciting mix of materials including different types of concrete and natural oak.
Making structural alterations to the fabric of an occupied building required careful planning and regard for the concerns of existing tenants.
In addition a tight works schedule and limited internal space to store materials required that Guildprime worked closely with their French partners 'CAA' to arrange deliveries just as they became required.