DKNY Store Branding Update
Guildprime completes the role out of the new DKNY brand logo in thirty nine stores across UK and Europe. The programme involved the replacement of illuminated displays, facia or units that carried the original logo.
As Guildprime had carried out the original fit out of the stores it made sense for them to carry out the update as they had all of the original drawings on file. Once a schedule had been agreed on the time and date of the update for each store our team of shop fitters visited each store to remove and carry out installation of the new units.
As onsite storage was limited logistics played a hugely important part in the smooth running of this project, insuring materials were delivered to stores on the day they were required.